Nutricare

With a vaccine on the horizon, things are looking up for the economy and New Zealand businesses are urged to still advance their online shopping capabilities. As we go into the critical Christmas shopping period, businesses should experience the benefit of online shopping which New Zealand customers are accustomed to now.
When Covid drove people to stay at home more, online shopping boomed and hundreds of thousands of people who had never shopped online before, quickly learnt how to do it.
Accenture has put together a new report which tracks the shopping behaviour of consumers during this lower pandemic environment. The report has found that consumers have changed in their shopping behaviour as a result of Covid and during this Christmas shopping period, retailers should expect to see this and will need to adapt to it.
The report suggests that retailers will need to ensure that they create a harmonic balance between their physical outlets and their online offering to take full advantage of the new customer behaviours. Consumers are expected continue their online shopping habits and taking advantage of home delivery.
This means New Zealand businesses need to expediate their online offering to ensure they don’t miss out on customers. Ensuring the customer also has a good online experience is also very important. Many seasoned online retailers have an extra advantage of experience so businesses new to online will need to ensure they can provide a competitive platform.
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